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TVS Motor Company (TVS), owner of The Norton Motorcycle Co Ltd (Norton), is announcing the appointment of Dr Robert Hentschel as Chief Executive Officer (CEO) and Vittorio Urciuoli as Chief Technical Officer (CTO) of the historic Solihull- based motorcycle brand. The announcement forms the next key phase of the historic marque’s transformation, as it builds on its newly re-established foundations and prepares for the revitalisation of the brand for the future. Hentschel and Urci...
Norton Motorcycles opens new Global Headquarters
Norton Motorcycles has announced the completion of its new global headquarters. The all-new facility houses state-of-the-art manufacturing capability and the company’s new global design and R&D hub. It forms a key part of Norton’s strategic growth plan on its journey to becoming the world-leader in luxury hand-crafted motorcycles. The new HQ is a clear display of significant commitment by TVS Motor Company in its prosperous partnership with Norton Motorcycles. Within just 1...
Norton Motorcycles reveals new V4 Cafe Racer Prototype
Norton Motorcycles has revealed a prototype of the V4CR, a naked Café Racer derivative of the V4SV superbike. This is the first prototype to be designed, engineered and built at the recently opened global headquarters in the UK. Sharing the same engineering DNA, 185bhp 1200cc V4 engine and engineering advancements from the V4SV, the new V4CR’s stripped-back appearance showcases the unrivalled craftmanship and uncompromising quality behind one of t...
TVS Motor Co announces additional £100 mn investment in Norton Motorcycle
TVS Motor Company, a reputed manufacturer of two-wheelers and three-wheelers globally, today announced an additional investment of £100 million in Norton Motorcycles, Britain's most iconic sporting motorcycle brand, which was acquired in April 2020. Norton recently opened its new manufacturing facility in Solihull, West Midlands, building British bikes in England using traditional hand-crafted techniques with modern-day machinery for consistently high quality. “TVS Mo...
